Online Video Regs May Be En Route In China

Details aren’t yet clear but it sounds like China is getting ready to impose regulations governing online video. Official new agency Xinhua reported Wednesday that new regulations would be issued in September “against web sites which broadcast short films without state permission.” Xinhua said portals Sina, Sohu and Netease would be authorized providers but other sites would face inspection.
It could be more about turf than censorship, BDA China analyst Duncan Clark told the WSJ; he suggested the State Administration of Radio, Film and Television (Sarft) may be trying “to extend offline controls to online media.” As in the U.S., homemade viral video is taking off in China.

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