Balaji Telefilms Hiring Actors Via Online Classifieds Site

Balaji Telefilms is looking for two lead heroines for a new TV series based on a novel…via a two month old online classifieds site called Baajaa.com. Ekta Kapoor, creative director, Balaji Telefilms Limited told The Hindu: “We were looking for classifieds inviting for entries. Online option sounded innovative, as it would be scaling many cities. It is a different media of communication to reach out to the youth and find the real face of Balaji Telefilms. There are no auditions. They only have to send their pictures and details. We have been getting hits from Bangalore, Chennai and Hyderabad.”
No auditions? Sounds strange to me. Balaji Telefilms is also looking for technicians, equipment and locations via Baajaa.com and have their own page on the site. Baajaa hosts free classifieds, so is the Balaji deal for free? All said and done, both Baajaa and Balaji Telefilms have received a fair amount of coverage from this collaboration. On a side note, the Balaji Telefilms share fell by Re.1 on the BSE today.

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