Much as I’d like a YouTube-less day — nothing personal, just one too many “unlikely star” stories — it’s worth noting CEO Chad Hurley’s comments at Digital Hollywood’s conference in San Jose this week. Taking part in a panel, Hurley said the site is producing “significant revenues.” He’s also claiming the largest audience even though Yahoo Video (21.1 million) and MySpace Videos (20 million) had more unique visitors in July than YouTube’s 16 million, according to comScore Media Metrix. As for growth, YouTube grew 20 percent last month while the newer MySpace Videos doubled and Yahoo Video rose 28 percent.
Hurley avoided specifics about plans for making money, according to the San Francisco Chronicle, but talked a bit about advertising, saying the company is looking more at promoting brands instead of video pre-rolls or search-targeted advertising.
Mobile: Hurley said YouTube sees mobile as a “big opportunity” but has yet to decide how to handle it, what it will look like, which clips would be included.
Buy Blah Blah: From various reports, sounds like matchmaking YouTube with a buyer or a sugar daddy was the hottest parlor game at the conference. You name the major media company, it’s being mentioned. Never say never but the least likely of the candidates is News Corp. for two reasons: the upward trajectories of both MySpace Videos and YouTube guesstimates.
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