Overall advertising for the New York Times Company dropped during a weak July but online advertising continues to shine. Janet Robinson, president and CEO, described the digital increases as “healthy growth” with ad revenue for NYTimes.com and About.com rising more than 30 percent. Revenues for the online side of the newspaper groups was up 27.5 percent due to “continued robust growth” in both display and classified advertising. Advertising revenues for the New York Times Media Group as a whole was down 4.6 percent while the New England Media Group dropped nearly 12 percent.
About.com: Ad revenue increased 34.4 percent in July on “significant” increases in cost-per-click and display.
TimesSelect: Nearing its first anniversary, TimesSelect has about 531,000 subscribers — 63 percent as no-fee add-ons to print subscriptions and 37 percent digital only. The company didn’t say how many of the paying subs are on academic half-price discounts. TimesSelect had 513,000 subscribers at the end of June, so numbers continue to rise albeit slowly. Release
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