Indian Woman Starts Million Rupee Homepage

A 28-year-old Indian woman who last December started www.crorepatipage.com, an advertising billboard on the Internet for Indians alone, has already earned around $5000, not an insignificant sum in India, The Hindu Business Line reports.

Sunaina Bansal hopes to emulate the success of Briton Alex Tew’s Million Dollar Home Page from which Tew reportedly earned a million dollars. ‘Crorepati’ is a Hindi word that means ‘One who owns a crore of Rupees.’ A crore is equal to 10 million, so a crore of rupees would be about $227,272. The better-known advertisers on Bansal’s page are matrimonial site Shaadi.com, engineering conglomerate Kirloskar and rediff.com.

Bansal started the page offering one million pixels — that will remain active for a minimum of five years –for 10 rupees each, which is 23 cents. Advertisers can buy these pixels in 100 pixel-squares measuring 10 by 10 pixels and the page has been designed to have 10,000 of 100 pixel squares. A click on each advertisement or slogan links visitors to the advertiser’s Web page.

“If a housewife like me can harness the power of the Internet to make a revolution, I am confident that Indian women of today can get increasingly familiar with this new medium and join in boosting the Indian Internet community,” Bansal says, adding that she would like to influence Indian women, “to gear up and join in the Internet revolution in India.”

Does this kind of gimmick work? It seems like most advertisers on Tew’s site did it because they knew it would attract a lot of publicity. So the dozens of copycat sites spawned by Tew’s success would not have done as well as they couldn’t beat having Tew’s first-mover advantage.

Update: Due to my mistake, we used the million dollar page, instead of a million rupee page in the headline – Om