Strategy Analytics has condemned the content-focused strategy of recent MVNOs…”The new wave of MVNOs has failed to learn lessons from its predecessors. The handsets are boring, pricing uninspired and the distribution strategy is flawed. This is a three-fold recipe for failure,” said Sara Harris, Senior Industry Analyst at Strategy Analytics.
The youth market has an attraction to pre-paid services which the high-end MVNOs don’t cater for…with Amp’d being an exception. Anyway, Tracfone, Virgin and Boost captured 65% of the US MVNO market at the end of 2005 with their cheap, pre-paid plans…but that was before the new MVNOs, of course.
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