Casual Gaming Eats Away At Consumer Media Time: Study

A Harris Interactive study commissioned by Real Networks, which just happens to have a large stake in casual gaming, shows that 31 percent of adults 18-plus would rather spend time on casual games like Bejeweled than watch tv and 35 percent would rather play at home than go to a movie. Those numbers jump notably when you get to women over 40. Real SVP Michael Schutzler told the HR the company commissioned the study to better understand its customers. (A little publicity doesn’t hurt.) Perhaps most interesting given the current fascination with in-game advertising, that age group doesn’t care for in-game branding, preferring interstitials and sponsorships.

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