Audio Interview: Moto Hopes To Harness User-Created content To Make iRadio Sing

[by Peggy Anne Salz] This time it’s more than another iRadio sighting – we have concrete details on the content (and roll out) Moto says will make the subscription music service rock. Elaborating on earlier announcements that outline the game plan for expanding the number of channels and overall reach, Dave Ulmer, senior director of marketing for Motorola Digital Media Solutions, gave a progress report on the Get Heard Network. The model borrows from the MySpace model to provide aspiring musicians, bands and DJs a vehicle to take their music directly to iRadio subscribers. รข

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