Video On BlackBerries From CanWest And Rogers

I’m pretty sure this is a first…”CanWest MediaWorks and Rogers Wireless have launched bbTV, a new media player for delivering TV content to BlackBerry users in Canada.” The service costs $5 per month (US$4.45) and will offer “near TV quality synchronized audio and video files of leading CanWest MediaWorks content, including breaking and daily news from Global News, Global National, Global Morning and the Financial Post”. There will aslso be daily sports information and commentary from Rogers Sportsnet.
In addition to the monthly charge CanWest will sell advertising — the content downloads from bbTV will begin and end with 5 second advertising promos, and General Motors, Royal Bank of Canada, Tylenol, and Labatt have already signed on. The press release is here.