Disney’s Shows Online In Germany, Seven Days Prior to TV

This is a German first: Disney’s international syndication arm, Buena Vista International Television has come to a deal with ProSiebenSat.1 in Germany, to offer hit ABC shows such as Lost and Desperate Housewives online, on-demand up to seven days before free TV broadcast.
The shows will be on German firm’s Maxdome video portal..this deal follows hot on the heels of Sony Pictures Television International, which agreed its own deal with Maxdome two weeks ago, making a range of movie titles available on-demand ready for the portal’s launch on July 27.
But BVITV’s agreement with Maxdome claims a handful of firsts: it’s the first ever first-run network series subscription VoD agreement concluded in Germany by a major US studio; it’s Disney’s first agreement in Europe for subscription VoD rights to its network series; and, crucially, it’s the first time that Disney has previewed network series on VoD in Europe before their free TV broadcast.

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