Viacom Ties Up With Adobe For Online, Mobile Media Delivery; Will Adopt Flash, FlashCast

Viacom continues its march to digital dominance … well, at least its effort to take more control over the digital future. This time, the company has formed a strategic alliance with Adobe Systems to develop and deliver online and mobile content using the Adobe Engagement Platform; the platform combines the reach of the 600-plus million installed Adobe Reader and Adobe Flash clients.

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