The announcement of Viacom’s aquisition of Atom Entertainment is out. The official take: MTV Networks has a definitive agreement to acquire “a portfolio of four leading online destinations for casual games, short films and video, for $200 million. Acquiring Atom Entertainment advances the company’s multiplatform strategy of building an engaging universe of music, gaming, entertainment, news and interactivity for targeted audiences.”
Atom is the latest in a series of online acquisitions for Viacom: NeoPets, XFire, Y2M, GameTrailers.com, IFILM. The company lost out on MySpace.com and IGN to Fox Interactive Media and has been focusing on niche buys with appeal to MTVN’s demographics. The gaming side of the Atom acquisition strengthens Viacom and MTVN’s gaming efforts — the combination means a casual gaming user base of 50 million-plus playing 400 million games a month.
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