Yahoo Still #1, MySpace Close Behind


Yahoo was right to get flustered when MySpace was declared the Net’s new #1. But if MySpace keeps growing at its current rate, Yahoo might have to face the music soon enough. ComScore’s July numbers are out and UBS takes a look: Yahoo is still the top site for page views and unique vistors, though MySpace is battling for a close #2 for total page views.

Yahoo sites had 37.7 billion page views for July, down 5% from the previous month and down 8% from the previous year. MySpace had 30.9 billion page views and grew 2% from the previous month and a massive 233% from the previous year. (Update: We used million instead of billion pageviews. Sorry about that.)

UBS says Yahoo’s drop is in part due to “summer softness” but let’s say if Yahoo dropped 5% every month and MySpace grew 2% every month, it would only be sometime later this year before MySpace actually does surpass Yahoo in terms of page views. Not that this downward trend is going to continue for Yahoo! Also, how come there was no summer softness at MySpace or Google?

Google still grew pretty fast, with 10.3 billion page views in July, up 1% from the month earlier and 69% up from the year before. And grew well on unique visitors too, with 103.9 million uniques, up 1% from the month before, and 26% from the year prior.

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