As part of registration for WWDC, Apple usually hands out a few items for the participants in addition to a map of the Moscone Center and the WWDC Sessions schedule. Normally, there’s some sort of laptop bag (backpacks in 2004 and 2005), a T-shirt and a pen with notebook. This year, Apple changed things up a little, as the backpack turned into more of a laptop sleeve bag, and also handed out an insulated coffee tumbler in place of the pen and paper. I took some pictures to share, as after registration was finished I had some time on my hands.




Umm…I think most of you are overthinking this. It’s just a cute play on words from the famous line “Veni vini vici,” except replacing “vici” with “codi” to express that it’s more or less a giant nerd conference.

Hal Harrison


I enjoyed your disscussion of texts tremendously, thanks. However, I would bet the T-shirt designers intented, “I coded.” Your interpretation is a great example of their unintneded–not consequences–perhaps, unintended (not to be redundant) Freudian slip.


Did anyone here actually get one of these t-shirts, and would actually have to describe/defend what it means?


John Whysall

There is almost a great Latin pun here.

There is no verb “caud-” or “cod-” that I (or my Latin dictionary) know. The best way to convey “I write code” would use “notare” (as Suetonius and Quinitilian did) So “veni, vidi, notavi” is “I came, I saw, I wrote code”.

However, …

The root “caud-” (and written later as “cod-“) involves “tail”. So “Veni. Vidi codas” might mean “I came. I saw you pricks”.


Hey, isn’t this the place where, as the comment thread completely breaks down, someone usually hauls off and says something like, “Randy, your (sic) and id10t!”

I claim first! ;-)


I have not read the DaVinci Code nor did I see the movie. I was too busy with work both coding as a ‘contracting engineer’ here in the bay area and preparing for school at the University of Aberdeen in the classics.

Nilus Klingel


A lot of that just seems like irrelevant information you’re throwing in to impress readers. I really don’t know why you introduced the subject of the Bible and what form it takes (codex form vs. roll form) since it seems to have no place in this ‘scholarly discussion.’ On top of that, the different details you decide to dwell on make me wonder if you’re PhD’s actually coming from the University of the DaVinci Code.

I have a hard time believing intellectuals in the field would actually refer to the group of uncanonical gospels as “gnostic gospels” – especially when some of them, particularly the Gospel of Mary (I imagine you mean Mary Magdalene) – contained little if any discussion on Gnosis. That would stand in contrast to, say, the Gospel of St. James, which is quite heavily gnostic in its nature.

Eitherway, I think the other posters have it right. I don’t think the T-shirt designers over at Apple had anything so subtle or clever in mind. They majored in graphic design, not classical literature. In designing a T-shirt for a group of “professional software developers” (who, by nature of their profession, code quite often) they imagined that “I came, I saw, I coded.” would be a cute tagline that would resonate with the T-shirt wearers. And it would seem from this thread that, for the most part, it has.


yo John,

codex is latin for block of wood — The name given to a manuscript in leaf form, distinguishing it from a roll. The codex seems to have come into use about the beginning of the fourth century; the material ordinarily employed in it was parchment, but discovery has shown that papyrus was sometimes used in the making of codices, though really too brittle to be a satisfactory material. The great manuscripts of the Bible are in codex form and generally of parchment; hence the name, Codex Vaticanus etc. Not all texts were codified and considered in the codex. Some texts, in reference to biblical history for example, were consided gnostic in nature. The Gospel of Mary is an example of this. I reference the Codex Vaticanus, because it is the oldest (nearly) complete copy of the Greek Bible in existence.


I don’t believe that there were computers as we know them in the 1st to 4th century (of course cryptography). I would expect that their understanding at that time was “to code” was to create a particular designation of a set of documents and codify them – a process of collecting and restating the law of a jurisdiction in certain areas.

While I would grant you that the use of “to code” today has many different understandings from “to create a set of rules or principles or laws (especially written ones)” to “In computer programming, the word code refers to instructions to a computer in a programming language.” In context of the phrase,is Apple referring to programming alone or is there a subtle meaning here.

While I came, I saw, I coded works, how many hours did you really spend coding at WWDC as compared to reviewing new API’s or “rules or principles or laws” which will be used in 10.4 and xcode 3.0 and were shown as a preview of the 10.5 codex?

By extension, an API is the specific method prescribed by a computer operating system or by another application program by which a programmer writing an application program can make requests of the operating system or another application. WWDC is the major event for Apple to communicate with developers the current and new APIs prescribed for current and future products/directions.

Developers did not pick up a block of wood, or a bunch of parchment on the first day. Instead they picked up the modern version — a DVD. That DVD is a preview of these new set of rules or principles or laws which will goven and prepare you for the real coding you will do after WWDC. That DVD is a pre-view of the 10.5 codex.

The idea of “sacred texts” is a play on this idea. Developers who came to WWDC, were treated to see some, and not all, of the 10.5 codex APIs as Steve pointed out. Those currently “blessed by Apple” where shown.


Actually, Ceasar did code in his time. In fact, he evented his own code: Ceasar’s code, one of the earliest form of encryption. Basically you offset every letter of the alphabet by a fixed number. Look it up :)



Based on your explanation, you don’t appear to know Latin very well.

“Codi” is no form of “codex.”

“I came. I saw. I coded.”

(Of course, Caesar wouldn’t have known a word for a process that didn’t exist in his day – coding.)



nope on the joking. I think they should have used the Latin word for Apple — “I came and saw Apple.” WWDC is not like a big code jam, where we are all coding our hearts out.

BTW – I know Greek, Hebrew, Aramaic and Latin. I’m working on a Ph. D. So when I saw the phrase, I noticed the issue.


What are you talking about the Keynote is free. If you don’t have the Attendee badge you cannot get it. The ticket is $1595. Everyone missed the point. The ticket is for the big Campus Bash that is taking place on Thursday at the Apple headquarter in Cupertino :)


Wow, Randy, you were one of those kids always interested in showing how much you know and never got the joke, weren’t you?

The shirt is just a playful variation on Caesar, and “codi” is meant to be read — jokingly — as “I code.”


WTF do you mean, free? The keynote address is free to attend, but the WWDC event itself costs $1299.00.


veni. vidi. codi.

veni and vidi — to come, to see. codi is not code. Codi or codex — a code of laws; accounting book; writing tablet. Laws as in manuscripts or scriptures – due to Christianity. Apple developers as devoted to the cause as we are, could read it as “I came and saw the sacred texts”


I came, I saw, I code (the last one is an assumption).

The phrase is Latin and was originally veni, vidi, vici (I came, I saw, I concered (won)).


Hey, Sam: I was there in 2k as well. The turtleneck still makes me feel all fanboy-ish when I wear it (and it’s in perfect nick) and I use the Kensington-design laptop bag all the time. Quality schwag.

Remember the frozen sculpture, that made martinis? Pour the grog in the top, and it slid through its innards, and came out alcohololicious. Mmmmm…martini……


In 2000 they gave away a black WWDC turtleneck and a big satchel-y thing (not as stylish as this year’s looks from the photo, but much bigger). I still use both.

Jet Tredmont

No, I believe the iSight was 2003. I was there in 2002, and there was nothing given away so far as I can recall. The next year I wasn’t able to go, and they gave away iSights. Sigh. Had to buy one with my own money! 2004 and 2005 were fairly low on the swag scale, as was this year (my first year back).

But, hey, a laptop bag can be useful. As laptop bags go, it’s a fairly nice compact bag. Not overly protective, but fairly well so considering the lack of bulk. And it’s got a nice fuzzy soft interior to keep the scratches away. Not enough pockets for daily use by me, though, unfortunately.


Well… in 2001 they gave a leather jacket… in 2002 an iSight…

And yes, the WWDC is almost free… you pay for the goodies!


You guys have a dry sense of humour …

Though I did twice get in for free, but that was on a competitive award basis.


Manho Lautan

It’s a very small price for the entry fee indeed! It’s almost free.


I want one of those shirts and laptop bags.

I hope apple releases a public beta of Leopard… that would be excellent.


Robert Day

It’s amazing how Apple can give away so much stuff when they charge such a small price for the entry fee!

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