Riding The Boom In Mobile Games

Here’s a topical piece on Super Happy Fun Fun, a mobile games company in Austin, Texas that “has yet to score a major hit”.
“It isn’t an easy business to be in, Pierce said. It’s so new that the rules and technology are constantly changing. One year, games are played using the number pad as a control, the next year motion-sensors are in vogue. One year, phone games cannot be connected to the same game on the Internet, the next year they can…”You try to come up with something that hooks people. Maybe this year it’s cargo pants. Maybe next year no one wants cargo pants. That’s really how it is.”
The smaller players are busy producing games and jostling for position on the carriers decks, and mostly waiting for the promised boom in mobile games under the assumption that their business will increase along with that of the industry. Which is not a bad assumption, if we assume that an increase in the number of mobile games sold doesn’t only involve the top 5 games on a carrier’s deck.
“Mobile gaming is expected to take in $500 million in revenue this year, a number that should rise about 30 percent by the end of 2007, Seamus McAteer, a founder of M:Metrics said.”

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