UK operator Orange has dives headlong into mobile advertising, becoming the second major UK operator to adopt mobile advertising, after 3…Orange, owned by France Telecom, announced intentions in May. It has signed up major advertisers including Jaguar, Peugeot and Microsoft’s Xbox to put these ads onto to its mobile internet portal…the ads will be available only on high-end orange phones to begin with, but by next year, most Orange customers using its portal will have to contend with advertising.
Orange has an advantage in attracting major advertisers as it also has 2.6 million internet/broadband customers, and the company can and is doing cross-sell to its ad clients.
Some uses: customers who download games on their mobile phones will receive interactive ads for the Xbox. Other users will be offered a video of new Jaguar models while some advertisers will sponsor film and music video clips, providing users with free content.
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