M:Metrics has reported that camera phone ownership is climbing, and with it photo messaging (MMS, I assume) is also climbing. “At 50.7 percent, the number of mobile subscribers in France, Germany, the United Kingdom and the United States owning camera phones has grown 22 percent since February of this year,” said Mark Donovan, vice president and senior analyst, M:Metrics. “We also see a direct correlation between camera resolution and propensity to use photo messaging, as 44.3 percent of subscribers who own phones with cameras with resolutions exceeding one mega-pixel sent a photo over the network, versus a global average of 30.5 percent.”
Since February, photo messaging has increased 32% in the US, 20% in France and 16% in the UK. Although the US had the highest growth, it also has the lowest percentage of people using photo messaging, 12.8% in June compared with 29.7% in the UK, which was the highest. So the figure of 30.5% given appears to be an “ever” figure, rather than for a set period of time.
Of course, this is good news for the mobile content industry, some parts more than others. Getting used to richer content such as photos (and later video, music with the messages etc) means that people will be more aware of other rich content on mobiles. And the social network sites and such like will be delighted that people are using their camera phones to send images more often…
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