Exchangemedia reports that BharatMatrimony group is earmarking some Rs 25 crore ($5.5 million) for advertising. That’s a huge sum – more than 60 per cent of $8.6 million they raised from Canaan Partners and Yahoo.
This shows that consumer internet is not an easy game in India. You can’t raise the entry barrier unless you spend huge money in marketing and advertising. Travel portals are also spending a lot of money in marketing and advertising.
A positive is that it will be good time for internet media plays since these companies are looking to spend a lot of this money in online advertising. The portals of the likes of Rediffs, Yahoos and Indiatimes stand to gain.
Rafat: That’s really a crazy amount, though of couse the money is not coming straight from the funding; BG is earning gobs of money itself. Anyway, I’m wondering how this compares to other offline/online media budgets of consumer Indian companies? Anyone know?
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