ITV, UK’s largest commercial TV broadcaster, will offer its flagship channel ITV1 live to customers of UK operator 3. Under the deal, the 3.5 million 3 subscribers have the ability to watch ITV1, and the participation channel ITV Play, on phone starting this fall. It is a six month exclusive deal.
ITV launches its first mobile portal last September. The broadcaster has partnered with 3, France Telecom SA’s Orange phone unit and Telefonica SA’s O2 to let subscribers access ITV content.
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