Indiantelevision.com
has an interview with Kaushal Modi, India Head, Licensing & Telephony, Sony Entertainment Television India. Modi talks about Sony’s digital strategy and why they have fallen behind Star India in pushing the same.
Modi admits that Sony hasn’t done much on the mobile side, however, they are planning to launch a mobile voice platform (Isn’t Star India also doing something on those lines?). He said that a good “percentage of our content download happens through the telecom operator sites. We are also weighing options to launch a mobile voice platform.”
He also acknowledges the fact that the future is going to be digital. “New technologies driven by mobile phones, iPods and other handheld devices will spearhead an exponential growth… Keeping the changes in mind, we are closely working to build a digital content bank and making our programming and content available across all the available platforms. The thrust will be on creating a dedicated mobile and internet community.”
Sony is not yet clear on the potential for mobisodes (while Star is). Modi says, “The Indian market is yet to see a proper mobisode. The mobisode revolution is still bit away in the horizon as the technology is not yet ready to accommodate it. What we all have been doing is, repurposing our content for mobile phone. And the advantage: you can target different audience segments with various niche products made out of a single programme.”
He also informed that Sony in talks with some international players for digital distribution of content. “We are in advanced stages of talks with some of the European and US players and an announcement in this regard will be made soon.”
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