The Times of India: Leo Burnett worldwide CEO Thomas L Bernardin says that the youth, wherever broadband is available, will spend more time on the internet than watching TV. This will lead to a shift in advertising in India from TV to a print-TV-Internet combine, much like it is in the US.
“Empowered with technology, the consumer is in control like never before. So advertisers are trying their best to engage with the consumer, in order to develop their brands,” Bernardin said. He adds that advertisers need to involve consumers, not just remain passive receivers of advertisements and foresees the growth of interactive marketing and below the line advertising. Mobile marketing, he adds, is still in its infancy.
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