Vodafone Uses Hypertags In New Zealand

Vodafone NZ is running a hypertag campaign at bus stops. “Customers will be able to interact with the ads to access “tongue in cheek” tips to help make the most of time spent waiting for the bus.” Which is a good idea, since it’s the classic example of when someone would use mobile content. “Moore says the hypertag will appeal to 20-35-year-olds who are into using mobile music and entertainment services…The ads help brand development and taps in to the push to develop more interactive services.” Not to mention get people used to the idea of using multimedia services on their phones.
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