South Africa’s Primedia Buys Majority Share In Exactmobile

Sth African media and entertainment group Primedia has acquired a 50.05 percent shareholding in local mobile content company Exactmobile for an undisclosed sum. “Primedia said on Thursday that Exactmobile had a strong brand with high recognition amongst the 13 to 24 demographic and a large national footprint through booklet distribution and Wap portals delivering over 120 million items to nine million customers to date.”

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