exchange4media: Shaadi Point, Shaadi.com‘s offline franchise based matrimonial service has launched a media campaign, targeting those who do not use the internet. A good idea to scale up the matrimonial intermediary business in the Indian context. The advertising budget is not known.
It currently has 96 centers in 61 cities, and has a target of 250 centers. Shaadi Point also plans to shortly launch additional services such as astrology, matrimonial classifieds, matrimonial events, wedding planning, expert advice and arrangements for honeymoon, among others.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post