Visible signs of action on the Google dMarc front … After months of trials, Google is brokering commercial advertising inventory from XM Satellite Radio’s non-music channels to Google advertisers through its dMarc media network. The deal gives Google advertisers an automated way to reach subscribers.The new platform, which allows automatic scheduling and ad insertion, is accessible to dMarc advertisers now but dMarc won’t be integrated with Google AdWords until the fourth quarter. XM calls it a new revenue stream. Release.
WSJ (sub. req.): “The deal, though ‘encouraging,’ should have little impact on Google’s numbers in the near term, Ben Schachter, an analyst at UBS, said in a note to clients. Radio ads offer potential for upside and diversification of revenue, but visibility is ‘uncertain.’ … ‘Overall, we think Google is getting a mixed reception to its entree into radio advertising.'”
Related: Google Radio Ads Running In Detroit; Full Launch in 3 Months
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