Sony Launching DTC Programming Unit; Digital Planned In Next Phase

TV production studio Sony Pictures Television (SPT) is luanching a direct to consumer initiative: it has launched a new company, Culver Entertainment, to create and produce programs directly for the DVD, international marketplaces and possibly digital. Being independent of any TV network helps Sony is working on this.
The first programming to originate under the plan will be 13 half-hour episodes of a new animated Spider-Man series for 2007.
While it could later opt to sell the shows to broadcast and cable networks, syndication, broadband, and other digital outlets, the shows will not be dependent on them for license revenue, the story says.
Phase two is expected to involve a comprehensive digital distribution strategy for SPT’s library product. Currently, the studio is streaming some of its first-run syndicated shows online.
Variety: Sony is talking to advertisers about various partnerships to further cover some of the costs of producing the DVDs. And it’s still experimenting with broadband as another means of distribution.