Less than a fortnight after Google India announced (CIOL) pay-per-click video advertisements for India, Moneycontrol.com seems to be among the first to feature it. I logged on in the afternoon to see a sticky SBI ad, and heard an audio advertising a Wipro product; scrolled down to the bottom half of the page to see a minimalist flash based video player. Sneaky, indeed, and contrary to what was stated in the CIOL report: “To protect the user experience, click-to-play video ads are user-initiated, so that the quality of the user experience is preserved.”
The pricing of the ads is either on cost-per-impression or cost-per-click. If it is cost-per-click, and this starts clicked automatically, then moneycontrol, among the most popular financial portals in the world must have already made a packet. The ad appears on more than one page. Moneycontrol.com is ranked no. 866 in the world by Alexa, with 9.6 page views per user based on a three month average of daily traffic.
Is this an error on Google’s part, or Moneycontrol.com’s? The CIOL report states that: “Click-to-play video ads will automatically appear on sites within the Google content network that allow image ads.”
Google had announced click-to-play ads for US, Japan and Canada, in May 2006.
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