Disney Mobile has announced a TV ad campaign run by SF-based BuderEngel and Friends. The commercials target parents, “highlighting the comprehensive, family-tailored features of the national wireless phone service to parents, while nimbly portraying the phones as ‘cool’ to kids nine to 14 who may co-view the spots.” The campaign tagline is “Where Your Worlds Connect”.
You can watch the three spots here, and judge for yourself….by no means cool, but focus on the features which parent can control. More about this on our sister site MocoNews.
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