SMS Provides A Good Feedback Channel For Newspapers

There are some interesting points gleaned from the World Association of Newspapers Congress held in Moscow in June 2006 in this press release…”A Congress participant noted that his newspaper received nearly 1,000 SMS reader responses per day, 100 emails and 10 letters.” Which is unsurprising — people send more e-mails than letters because it’s easier and they’re often using a computer just after they read the newspaper. With SMS it’s even easier because it’s shorter, and the mobile phone is right their as the person is reading the paper.
“The type of mobile content that is accessible via interactive print campaigns are: information services, images, sound clips, video clips or ringtones, music downloads as well as access to Internet content, WAP sites and location-based services.” The press release is by Mobilitrix, which offers interactive services to newspapers.

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