NDTV Launches Its Own Blogs In Response To CNN-IBN

NDTV Blogs, NDTV’s response to CNN-IBN’s IBN Blogs went live today. While CNN-IBN selects its bloggers, NDTV Blogs allows anyone to register and post. However, all posts are moderated. To simultaneously combat IBN’s Citizen Journalist initiative, NDTV Blogs allows upto 10 mb of audio/video/photo uploads per post.
Still in beta testing, the blogs also feature category based post aggregators that have ample space on the right for targeted advertisements. It remains to be seen how much airtime NDTV gives its bloggers, and how many registered users will remain in a moderated space. I think user registration coupled with post-moderation will greatly inhibit participation, though there will be an initial novelty-rush.

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