Monster India Claims High Growth In Resumes Following Its Innovative Job Search

Monster India claims it has achieved high growth in resumes following an advertising campaign “Caught in the wrong job?” and a new product launch (new job search) in February. The resumes it received in June ’06 were three times that of the average three months prior to the new product launch in February ’06, the company said in a release.
Arun Tadanki, President, Monster.com (India, Hong Kong and Singapore), said, “We are delighted with the results. Our innovation in the design of a search engine that has re-defined search in our category along with the simplicity of the core idea behind our television commercial propelled the significant growth in the traffic of jobseekers.”
I wonder how Hari Sadu campaign is working for Naukri.com :-)

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