In-Mobile Game Advertising Gives Free Games

HandyGames has signed up with Greystripe to offer ad-supported mobile games. Twentyeight games will be offered free after being linked to AdWRAP, and will be in genres including puzzle games, classic shoot ‘em up style games, sports and casino games. The advertisers include Zagat Survey, Modtones and GPShopper. I don’t know whether ad-supported games will take off, but it’s a good way for a publisher to distinguish itself from the Jamdats of the industry.

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