FT.com To Drop Subscription? Pearson CEO Ponders


I mentioned FT’s earnings this morning…in a follow up story, Guardian reports that parent company Pearson’s CEO Marjorie Scardino admitted that the ability of its flagship Financial Times title to take part in the growing online debate was being hampered by the subscription fees charged for access to FT.com.
But Scardino stopped short of suggesting that the paper’s website, which is nearly 11 years old, should dump subscriptions altogether and rely on advertising revenues. She also said Rona Fairhead, the former Pearson CFO put in charge of the Financial Times Group in May, is looking at ways to transform the newspaper’s online franchise. “She is going to be re-examining the model,” said Scardino, who added: “I’m trying to stay out of Rona’s way.”

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