Indiantelevision.com: A little over two months after they first announced it, Star 7827 is out with its first channel based offering for WAP users- the Simpoo Zone at http://www.wap.star7827.com.
The Simpoo Zone features Channel [V]’s quirky animated professor Simpoo. It has has downloadable mobile wallpapers, animations, themes and a Super Mario-like game where Simpoo has to cross five levels and kill Gabbar Singh, a popular Bollywood villain. Videos of Simpoo will also be made available shortly.
Star believes that Simpoo establishes a connect with young mobile subscribers, and intends to create similar offerings using channel characters in the future. To promote the Simpoo Zone, Star has tied up with BSNL, BPL, Hutch, DWL, and Spice telecom.
Star holds the advantage of being able to advertise its WAP offerings on its channels, which should help popularise the portal, and create an opportunity for hosting third party content as well.
Related:
STAR India Plans Mobile Audio Channel; Revamps 7827 Website
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post