Vodafone UK Denies 3G Snub

Vodafone UK has denied it is giving 3G the cold shoulder, after weekend reports claimed that the operator was slashing handset subsidies and abandoning its hopes of making the technology a commercial success.”
The company is slashing subsidies for 3G handsets because the average revenue per user (ARPU) is lower than expected, but insists that people are interested in 3G services. “Video calling is not a service that is used by a lot of people,” Vodafone’s spokesperson admitted, “But more than 50 percent of people who buy a 3G phone in our UK stores are taking a mobile TV package, and most are adopting the [premium]

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