User Generated Marketing Starts In Germany

GoFresh — which runs the mobile community site itsmy.com — has signed a marketing deal with FUNK Sunglasses. From the beginning of August users will be able to use personal pictures uploaded on their itsmy.com accounts to test with the FUNKsunglasses designer…”The pictures created by the sunglass fans can be fitted with an individual text and can then be used as wallpapers, published in the community gallery or can be send to friends all over the world as an MMS greeting.”

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