This article starts off by saying that “despite the promises of 3G mobile content in boosting telco profits, messaging services remain the top data revenue earner in the Asia-Pacific region last year”. Messaging (both SMS and MMS) contributed 41.2 percent of the region’s total mobile data revenues in 2005. Considering that a few short years about that figure was in the 90% range it indicates other data services are beginning to fulfill the operators hopes of revenue diversity. “Revenues garnered from premium content across the Asia-Pacific totaled US$9.5 billion in 2005, compared to slightly over US$5 billion in 2004, according to figures from Frost & Sullivan.”
Across the region premium content contributed 29.4 percent of data revenues last year, according to Frost and Sullivan.
An interesting comparison is in the final paragraph: “In April this year, Singapore-based operator MobileOne slashed the price of its unlimited 3G data plan by 65 percent to S$68 (US$42) a month, in a bid to spur mobile broadband adoption in the island-state. Company CEO Neil Montefiore hopes this will drive data usage and increase 3G adoption among cellphone users.” That’s a pretty high figure (down from S$199) and I think is aimed more at laptop users than mobile phone users.
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