I’m not a fan of cricket, but many people are — particularly in the UK, Australia and India. Player One has teamed up with TwoFour Mobile to produce a cricket-focused mobile series called The Ashes. It will of course report on the Ashes competition, where Australia regularly humiliates England (jk). “The weekly six minute show will be presented by celebrity sports presenter, Mark Durden-Smith, and cover The Ashes’ battle this winter, incorporating appearances from a wealth of sports celebrities, offering a weekly insight to the action and life on tour in Australia. Furthermore, subscribers will be able to send questions via mobile video which in turn will be answered by the sports celebrities as part of the Mobishow…In describing the show, Pete Russell, Managing Director at Player One comments, “It will be a fast moving interactive show offering subscribers an entertaining but informative view of the series in Australia. We wanted to make it as interactive a programme as possible, giving mobile viewers the chance to feel part of what will be a massive sporting event…As well as the Mobishows, there will be a range of associated content including Freddie Flintoff’s Allround Cricket, a web and mobile fantasy cricket game and a range of other downloadable content such as wallpapers, ring tones and video blog.”
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