“What’s slowing 3G content provision isn’t that Telstra owns the copper cabling, it’s that the biggest telco is also a major holder of content licenses, and simply isn’t interested in delivering high-quality mobile content to the Australian market,” said Brad Keeling, marketing head for Australia-based mobile video outfit, Slice Wireless. He used to be a director of One.Tel, which was one of the more spectacular Australian crashes during the dotcom crash.
“Content rich mobile services don’t work unless a customer specifically asks for them to be turned on, and retailers aren’t being provided with the training or incentives they need to tell their customers how to do that,” Keeling said. “Eventually, demand will force the carriers to make the services easier to use, and to decouple content with service provision, but we’re still about 18 months away from a broad uptake of the technology.”
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