Google Radio Ads Running In Detroit; Full Launch in 3 Months

Google’s $102 million purchase of dMarc‘s automated radio ads system earlier this year is beginning a rollout, and hopes to do for radio advertising what AdSense/AdWords did for online/search. It is already running on one Detriot radio station, and plans to make its radio-ad business generally available within three months.
Greater Media has signed a one-year, non-exclusive deal with Google for rolling out the system on its stations…the Detriot radio station is the one owns.
Greater Media Philadelphia’s John Fullam, VP and market manager” “What’s neat about this is the radio stations get to preview the creative copy and we pre-approve all rates before they get aired,” he said. “Radio stations and Google will explore on a case-by-case basis which opportunities make sense.”

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