3 Australia Turns 3

3 Australia has been operating for three years, and in that time has managed to garner about a million users — around 5% of Australia’s population. Some interesting stats have been released. Since its launch 3 “almost 20 million videos and Mobile TV streams have been viewed and 18.5 million news events have been accessed via 3 mobile. On 14 million occasions in three years, sport fans have kept up-to-date with scores, stats, video highlights or watched events such as the Australian cricket matches and the FIFA World Cup live on their 3 mobiles…An increasing percentage of 3’s customer base falls into the 40 plus range, and they’re not just using traditional voice services, with 49% of 40-44 year olds and 42% of 45+ year olds, purchasing content from 3’s portal, Planet 3…more than 4.5 million real music downloads in the last three years”.
I’m not sure how many of those 40-44 year olds were repeat purchasers, since the figures would be higher if they bought regularly. Still, it looks like people are at least trying the content services…

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