Lincensing Deals: EMI-Vodafone; Maxim-Mobzine; OhmTV-Endemol

– EMI, which already has a deal with Vodafone in some territories, has expanded its deal with the global operator giant to give direct access to its digital music catalog. The deal, which covers Europe, the Middle East and Africa, gives Vodafone access to tracks from artists including Coldplay, Gorillaz and Norah Jones.
— Maxim Launches Mobizine With Refresh: In UK…Maxim has teamed up with Refresh Mobile to develop the mobizine edition, which allows its 186,000 readers to view a “snack-sized” version of the magazine on their mobile phones.
— The Barcelona-based mobile content division of ohm:tv has inked a content distribution deal with Endemol South Africa as it works to expand further into the African market.

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