Liberty Media Acquiring BuyCostumes.com

Liberty Media, which owns QVC, is adding BuySeasons. Inc., operator of online costume retailer BuyCostumes.com, to its e-commerce portfolio. The site is the largest online-only retailer of costumes and accessories; the company recently added a party-supply category. Liberty Media SVP Michael Zeisser put the acquisition in context: “As with Provide Commerce, operator of ProFlowers, Secret Spoon, and Uptown Prime, which we acquired in February, we believe in the power of video to drive television and web-based retailing businesses. BuySeasons is a compelling addition to our strategy.” It will be included in the Liberty Interactive tracking stock group. The deal is expected to close in the third quarter; terms weren’t disclosed.

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