Blog Post

Google To Offer Click Fraud Stats

In face of growing concern about click fraud (well, at least from analysts and some reports), Google is moving fast and will now will be revealing to advertisers the number of invalid clicks on their AdWords ads, as well as what percentage that represents of total clicks registered.
Industry reports have pegged fraudulent clicks range from about 14 percent to as high as 20 percent of total clicks. Expect Yahoo and then MSN so follow suit soon.
More on Click Fraud Reports
Click Fraud at $800 Million Last Year