Elitel Telecom Forms Mobile Content JV with C-Factory

This is interesting…Italian telco group Elitel Telecom has signed a joint venture agreement with Italian mobile content provider C-Factory. The JV will launch a web-based content service at http://www.zaap.it (still under construction), and gave mini cartoons, video ringtones, screensavers and sound effects as examples. The amount invested is small, 6,600 euro for 55% of the venture, and I’m wondering what the purpose is, whether it will be integrated into Elitel’s carrier business. Maybe it’s trying to get first hand experience of third-party portals so it can make it easier on the industry…well, it’s possible, right? There’s probably a very prosaic reason, however.

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