Endemol, one of the biggest TV production houses in the world (and based out of UK), has reported its first half 2006 revenues, and some major gains in its digital media (online and mobile) revenues: it has revenues of $66 million in H105, compared to $47.7 million in H105 last year.
Endemol is focusing on three specific genres within digital media, and how it plays with its traditional TV formats: first, “Participation TV”, where viewers interact with Endemol’s shows to win prizes, bid for products, etc (through SMS/calls etc); second, “Brand exploitation”, where viewers interact with Endemol’s existing entertainment formats; and “Tailor made content”, that is, content for other platforms not related to TV (mobile, for example). In the UK with O2, Endemol launched “Get Close To”, a made-for-mobile interactive reality show.
Earnings release here (PDF link)
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