People are now talking about push media again, this time on mobile phones. The idea makes sense in that it allows phones to download content in their idle times — late at night, for example. I’m guessing the software can even be adjusted to check for when a network cell is idle, not just a user. “Your phone has to constantly contact the network to let it know it’s on in order to get calls,” said Forrester Research analyst Charles Golvin, “That’s a good time for it to retrieve information for you.” Which could lead to battery-life issues — if a handset is constantly active and connecting itwould add extra strain to the battery.
“While the software is currently free for consumers, Onskreen plans to have wireless carriers pay his company a small cut of data-subscription fees generated through use of Fusion, says Onskreen CEO Hansmeet Sethi. The company has already signed up AirTel, an Indian wireless carrier, for a test, and is hoping to sign up a U.S. carrier soon.”
This system would also work best for customers with unlimited data plans — if it starts downloading too much there needs to be a way for the consumer to reduce the amount of data used. The companies are well aware of the fate of those companies which pushed push media back in the early years of the internet, and are keen not to repeat the same mistakes.
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