Time Europe Edition has a piece on InterWorld Corporation opening a mobile content portal in Riga, Latvia. It’s a good move, the portal will cover Latvia, Lithuania, Estonia, Russia and Ukraine, a booming area in mobile phone usage.
However, there are a few comments in the piece which indicate that the Interworld portal is the first one in the region. “And it looks as if InterWorld will be the first company to bring mobile entertainment and information services to Eastern Europe’s masses…By being the first mobile portal in the region and having partnerships with operators, Lambergs hopes that InterWorld will easily fend off any new entrants to the market.” And so on…
Interworld may very well be the first mobile content portal in Latvia (I have no idea), it may even be the first in the Baltic states, but I’m close to being 100% certain it’s not the first in the region — not if that region includes Russia. It may not, I suppose, “Eastern Europe” isn’t a very clearly defined area.
There’s an interesting aspect of Interworld’s service: “InterWorld won’t charge users for the service. It expects to derive most of its income from revenue-sharing agreements with operators. It also plans to introduce advertisingâ
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