Entercom Communications Corp: Director, Interactive Sales, Philadelphia/NYC


Entercom is the largest pure play radio company in the US, with 103 radio stations across 20 markets reaching over 11 MM listeners weekly. The company is currently streaming 65 of its music/news/sports stations online, and is in the midst of launching a comprehensive ‘next generation radio’ initiative.
Entercom seeks a pro-active Internet Sales pro to sell their portfolio of digital assets nationally, oversee the training of local markets and manage the execution of these deals. The ideal candidate is a self-starter with tangible experience in the media/internet industry who can step in and drive the company’s revenue generation from new and ongoing interactive projects. This includes the ability to conceive and articulate coherent market positioning, craft presentations, derive valuations for integrated on-air/online programs, identify targets, pitch and close business.
As a consultative salesperson, you are charged with utilizing our industry-leading brands to creatively solve clients’ marketing challenges; as such, we expect you to be conversant in the latest streaming audio and video/viral/search/rich media/mobile and SMS marketing technologies, methods and best practices. Familiarity with online metrics and an ability to glean the killer stats from a page full of analytics is key. Prior experience with an online ad network is a plus, and a solutions-centric, entrepreneurial personality is a must. You should be able to express yourself well in email, in PowerPoint, in Excel and in person.
This position reports to the SVP, Digital.
-Prospecting, brainstorming for and presenting to new and existing brands/agencies in order to exceed sales quota
-Creating cross-media packages, establishing best practices
-Internal evangelization; training interactive salespeople in local markets and developing successful processes
-Involvement in digital sales execution from soup to nuts, including successful communication with all internal and external stake-holders in the process (sales reps, station web masters, third party ad networks)
-Serve as online account manager to specific clients to drive innovation and success for integrated programs
-Execute bullet-proof valuations for digital properties
-A minimum of 4-6 years in online media sales/marketing required
-MBA a plus
-Strong presentation skills, ability to parse technology into client-friendly language with confidence
-Deep familiarity with PPT, Excel, Word, the English language
-Conversant in online advertising (CTR, CPC, CPA), search marketing and mobile marketing (SMS/pSMS/MMS, etc.)
-Familiarity with prevailing Internet technologies such as html, streaming media, ad tagging, Flash, podcasting/blogging, RSS, etc. (no coding experience required)
-Ability to parse and exploit online analytics
-Negotiation skills
-A core set of brand/agency contacts in the interactive advertising world is a plus
-Written precision
-Coalition builder
Entercom is an Equal Opportunity Employer
Contact: Please email resume to: nmccormack@entercom.com

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