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Microsoft’s Robbie Bach: Unified Entertainment Strategy From Now On

Also in Billboard magzine (the two below are about new music service), an interview with Robbie Bach, head of the new Entertainment & Devices Division at Microsoft. Among other things, Bach addresses the “till-now-confused starategy” issue: “Over time you’re going to get a more unified strategy from us. You’re going to be able to track how we are approaching entertainment on a consistent basis, and people are going to see a lot more from us on that in the next three to six months. There will be a set of people you know you can talk to who are driving this strategy and execution. Historically, one of the challenges was that if you wanted to talk to Microsoft about entertainment, you didn’t always know who to talk to and get a story that’s consistent”. Here’s to hoping…